Six proven touchpoints that drive guest adoption. Implement all six and watch conversion rates climb.
These best practices are drawn from across the Ship&Play portfolio — representing hundreds of active partners and millions of shipments. What you see here is the distilled playbook of what consistently drives adoption and guest satisfaction.
Ship&Play provides all marketing assets and copy. Your team's job is to deploy them consistently across these six touchpoints. The more touchpoints active, the higher your conversion.
Send a dedicated Ship&Play promotional email 45–60 days before each sailing. This is the single highest-converting touchpoint in the partnership. Guests are actively planning and receptive to adding services.
Add a Ship&Play banner or callout module to your cruise detail pages, booking confirmation pages, and guest services section. Drives organic discovery for guests planning their voyage.
Train your reservation and guest services agents to proactively offer Ship&Play on qualifying calls. A 30-second offer during the booking or pre-sail call dramatically increases awareness and conversion.
"Before I let you go — are you planning to fly to [port]? We partner with Ship&Play to ship your luggage directly to the ship, so you can skip the baggage carousel and travel hands-free. Would you like me to give you the link?"
Display Ship&Play promotions on digital screens in guest service areas, embarkation lounges, and terminal waiting areas. Captures guests at the exact moment they're thinking about logistics.
Physical printed materials placed in cabins, guest service desks, and cruise directors' offices. A QR code linking to the co-branded booking page makes conversion frictionless.
Grand Voyages, World Cruises, and Premium Voyages are the highest-value opportunity for Ship&Play. Guests on these sailings pack more, pay more, and have the most to gain from our service.
Flag all Grand Voyage and World Cruise bookings for a Ship&Play outreach call at 90 days pre-sail. Our Concierge team will handle the rest.
If you can only activate one touchpoint, make it pre-cruise email. It drives 60% of all partner-sourced bookings.
Offer Ship&Play 45–90 days pre-sail. Too close to departure and guests can't meet shipping deadlines.
Call center agents, shore excursion staff, and concierge desks should all know the service and the co-branded URL.
Your unique URL ensures attribution, unlocks partner-specific pricing, and maintains brand consistency for guests.
Luxury, suites, and Grand Voyage guests convert at 3x the rate of standard cabin bookings. Start there.
Ship&Play provides quarterly booking reports by touchpoint. Use them to double down on what's working.